For the Berlin Fashion Week 2015 and in collaboration with the fashion-tech artist Anouk Wipprecht, we created the concept for an Audi fashion show.
We transformed the Audi City Berlin into an interactive catwalk, which demonstrated the Audi A4’s new features in an abstract way.
Anouk Wipprecht incorporated Audi sensors and LEDs into her collection. We allowed these to interact with our motion graphics in real time, and we additionally worked with projection mappings on her dresses.
Our minimalistic and progressive soundtrack completed the performance.
Agency: dreinull mediatainment
Art Direction: Tim Stolzenburg
Motion Design: Jan Weber
Music: Jan Siebert