AUDI A4 SHOWCASE

FASHION EVENT

For the Berlin Fashion Week 2015 and in collaboration with the fashion-tech artist Anouk Wipprecht, we created the concept for an Audi fashion show.

We transformed the Audi City Berlin into an interactive catwalk, which demonstrated the Audi A4’s new features in an abstract way.

Anouk Wipprecht incorporated Audi sensors and LEDs into her collection. We allowed these to interact with our motion graphics in real time, and we additionally worked with projection mappings on her dresses.

Our minimalistic and progressive soundtrack completed the performance.

 

Client: AUDI

Agency: dreinull mediatainment

Art Direction: Tim Stolzenburg

Motion Design: Jan Weber

Music: Jan Siebert

Tags: , , ,

Veröffentlicht am: 01.10.2015 in: fashion, projects