Mercedes-Benz presented itself with a spectacular booth at the 2014 Auto China.
When viewed from above, the architecture consisted of a ‘Chinese fan’, made up of four LED panels and which stretched to a length of 70 meters.
We produced a motion design package and product films for three vehicle models, using a resolution of 7000 pixels. Together with Atelier Markgraph, we developed individual concepts for each vehicle:
The S-63 AMG Coupé was presented in a computer generated, full-CGI lava landscape.
With the Concept Coupé SUV, we combined dynamic driving footage shot in a factory space, with minimalistic black and white 3D patterns.
For the C-Class Long, we utilised computer generated simulations of liquids, plants, wind and refracted light and created abstract metaphors for modernity and luxury.
Client: Marketing & Sales Mercedes-Benz Cars (MS/MAF)
Lead agency: Atelier Markgraph, Frankfurt
Concept for media content and presentation: Atelier Markgraph & Monomango
CD Monomango: Lois Kainhuber
AD: Andreas Nicholas Fischer
Editing: Lois Kainhuber, Chris Rubino, Farid Martin
CGI: Jan Weber, Tim Stolzenburg, Stefan Sperner, Nino Matthey, Helmut Breineder
Music & SFX: Olivier Fröhlich
Footage ‘S-63 AMG Coupé’: Monomango & Staud Studios, Leonberg
Footage ‘Concept Coupé SUV’: Monomango & Schwäble & Wolf, Stuttgart
Footage ‘C-Class Long’: China Television Service Co. Ltd., Beijing