For the New Faces Fashion Award’s move from Düsseldorf to Munich’s ’Haus der Kunst,’ we designed a completely new stage situation.

With a length of 35 meters, we created a panorama comprising 10 screens in portrait format, which suggested the way in which pictures are hung in a gallery or museum.

Models standing on moving conveyor belts presented three collections in a larger-than-life, virtual fashion show, set within this gallery context.

In addition to the staging, we also reworked the visuals and further developed the fragmentation topic from previous years.

Furthermore, we redesigned the sound concept for the entire event from scratch.

What emerged was modern and simultaneously timeless motion design, an individual font and an altogether new approach to the media content, which masterfully spanned the gap between fashion and art.


Client: Burda / StarNetOne

Agency: Monomango

Concept: Lois Kainhuber

Art Director: Lois Kainhuber

Lead Motion Artist: Patrick Bengsohn

Motion Artist: Sebastian Bunzel

Director Of Photography: Konstantin Freyer

Offline Editor: Farid Martin

Online Editor: Tom Freeman

Music: Olivier Fröhlich

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Veröffentlicht am: 05.10.2015 in: event, fashion, projects