For the New Faces Fashion Award’s move from Düsseldorf to Munich’s ’Haus der Kunst,’ we designed a completely new stage situation.
With a length of 35 meters, we created a panorama comprising 10 screens in portrait format, which suggested the way in which pictures are hung in a gallery or museum.
Models standing on moving conveyor belts presented three collections in a larger-than-life, virtual fashion show, set within this gallery context.
In addition to the staging, we also reworked the visuals and further developed the fragmentation topic from previous years.
Furthermore, we redesigned the sound concept for the entire event from scratch.
What emerged was modern and simultaneously timeless motion design, an individual font and an altogether new approach to the media content, which masterfully spanned the gap between fashion and art.
Client: Burda / StarNetOne
Concept: Lois Kainhuber
Art Director: Lois Kainhuber
Lead Motion Artist: Patrick Bengsohn
Motion Artist: Sebastian Bunzel
Director Of Photography: Konstantin Freyer
Offline Editor: Farid Martin
Online Editor: Tom Freeman
Music: Olivier Fröhlich