The Wilthener bitters ingredients consist of a wide range of mountain herbs. So we built a fully CGI-based mountain landscape to stage the bottle’s pack shot in the appropriate environment.
Then we developed those two sweet little marmots, appearing behind the rocks. Our little friends are also created in 3D, and after a demanding tweaking process concentrating on their fur and movements, we achieved this lifelike result.
Of course the bottle itself and the moisture on its surface is CGI as well. That’s how we roll!
Agency: Red Rabbit Werbeagentur GmbH
VFX Producer: Lois Kainhuber
Art Director: Meike Grosch (Red Rabbit)
Motion Design 3D-pack shot: Tim Stolzenburg
Motion Design 3D-marmots: Lars Krüger
Motion Design 3D-plants/herbs: Jan Weber
Nuke Compositing Artist: Lois Kainhuber
Sound FX: Olivier Fröhlich