A 3D animation showcasing the portfolio of Zeiss IOL lenses for correcting cataract patients’ eyesight. Each lens variant is represented by its own individual universe that the viewer can dive into and learn more about the product’s capabilities. The animations were developed to be shown within a holistic spatial media concept inviting the expert audience to come in and interact with several exhibits displayed at the booth.
Client: CARL ZEISS MEDITEC AG
Creative Direction: Tim Stolzenburg
Creative Producer: Veith Michel
Motion Design: Vinzent Britz
Tech Partner: ICT